About Dave and Buster’s
Dave and Buster’s doesn’t do anything halfway. And they wanted the opening of their first Connecticut location to get double-major press coverage. Mason won a competitive review to manage the promotion, thanks to our recognized expertise in two key areas: event planning, and connecting with consumers and media in in Greater Hartford.
From ho-hum to how about that
We were facing two tough audiences: members of the media who’d seen plenty of openings before, thank you; and consumers who had plenty of choices as to where to spend their fun money. Each audience demanded its own, carefully crafted strategy.
Mason launched with Media Day, giving more than 25 high-profile print journalists, bloggers, broadcast producers and on-air personalities a chance to enjoy a sneak preview.
For the VIP pre-party, we simply tapped a few hundred of our friends in local professional networks, including HYPE (Hartford Young Professionals and Entrepreneurs) and the region’s UConn alumni association.
A little ticketing ingenuity
Mason also introduced a first to Dave and Buster’s – their premier event with mobile ticketing technology. With a wave of the hand, guests enjoyed easy admission and a memorably great brand experience.
A demographic success
The opening attracted more than 900 attendees, including guests who were an excellent match to the brand’s desired demographic. Widespread media coverage included television, major daily print outlets, business press, radio, and influential food and event blogs.