Reverse stagnated growth and increase demand.challenge accepted
A multifaceted approach for multifaceted results.
Odyssey Logistics & Technology is one of the world’s largest logistics and transportation management companies. Odyssey excels at creating innovative, custom, cost-effective logistical solutions. But competition was growing, and that message was getting lost.
Launch a two-pronged approach: First, build an overall brand based on technological leadership and global reach, then leverage that positioning to demonstrate how Odyssey can help shippers become cost-efficient within their own industries.
by Inbound Logistics Magazine