Yale Center for Clinical Investigation
Turn clinical trials into a cause
Challenge
Increase number of trial participants while creating a brand presence that reflected well on the university.
challenge acceptedSolution
Everyone can get behind the benefits of discovery.
Research showed that consumers thought clinical trials were only for the desperately sick or poor. We launched “Help Us Discover,” a theme that appealed to everyone’s inner altruist.
- Attracted volunteers to online registry and connected it to Yale’s electronic health record
- Laser-focused campaigns reached students, referring physicians and other targets
- Cultural Ambassador program engaged underserved communities
Results
