Increase appointments and website traffic.challenge accepted
Redefining the meaning of community hospital.
With advanced new resources and positive new energy, Day Kimball Healthcare (DKH) no longer wanted to be perceived as just a 125-year-old community hospital.
We positioned DKH as a hospital that is redefining the very idea of the community hospital. This leadership message not only got the local community talking; it became a rallying cry for the internal audience as well. TV, radio, outdoor, digital, and social media, along with some well-timed PR, ensured the message resonated loud and clear.