Connecticut Open

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Challenge

Increase attendance and revenue.

challenge accepted

Solution

Serve up an ace.

Go beyond selling seats. Remind the audience of the tournament’s primary mission as a benefactor of communities and an advocate for numerous causes throughout the state of Connecticut.

We evolved a women’s pro tennis tournament to include a week-long festival celebrating and supporting women’s, youth, and sponsors’ causes.

Results

$370k+
in free media negotiated in trade
and bonus media
54m
impressions generated
by PR
8%+
increased in
attendance
15%
increase in revenue for two
consecutive years
190k+
views on YouTube and
Facebook