CT Lottery KENO
Winning is only half the fun
Challenge
Differentiate KENO from other Lottery games.
challenge acceptedSolution
Turn a solitary experience into a thrilling social event.
The wide demo of 20-somethings to 80-somethings motivated us to inspire the target to play Keno together. You can make an evening out of it. So, KENO’s not just another game of chance. Turn the game into a party. A statewide party. Creative showed there’s a new way to have a blast playing KENO.
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