Because we believe in practicing what you preach, and an effective social media strategy is something we preach often, we knew that we needed to go into this with goals and of course, a strategy. We want to point out a few initial goals we set, and outline our process of getting there.
– Get 100 fans in the first week
– Update the page at minimum 3 times daily
– Provide useful content
– Make the page a point of contact
– Represent the Mason, Inc. brand appropriately
You will see that these are just the basic goals that were put into place while starting our fan page.
We will look at the page in about two weeks, review its progress, and identify any changes and/or improvements we should make. At that point, we will also reassess our goals and put more realistic long-term goals in place.
Our strategy for the initial page launch addressed a few key points that would lead to its success. I want to share what two of them were and how they were put into action.
Content is King:
First, and most importantly, we wanted to make sure that we had content. We did this using two methods. First, we started to actively blog. We are blogging about many topics, everything from traditional PR to New Media and current trends. Blogging not only put this content out there for the world to see, but it also got everyone talking internally and began many brainstorming conversations.
The next thing we did was gather a list of links that we get information from about our industry. This list, right now, is on an excel sheet. However, we are in the process of finding all of the sources on Twitter and creating a list there so that we can easily bring news and links from one network to the other.
Build a Fan Base:
Inviting fans started internally. We began reaching out to people at our company, and then a few of us began to suggest the page to our friends. Identifying close friends and inviting them first improved the chance that they would accept the suggestion and become a fan. To begin, it is a numbers game, it is important to create a base of fans that are influential either in the industry, or within your network online. As the fan base grows, and we provide useful and interesting content, we will see our fans reaching out to their friends and suggesting they should become a fan.
We have done a good job of managing our goals and tasks. We are approaching the point that we will review our page, and make sure we are providing value to our friends. We want to continue to add fans, and now will begin to focus on the next goal… User Generated content.
In a few weeks, I will write a post on User Generated content and its value in the social media world. It goes back to the importance of engagement online and offline. Feel free to comment here if you want to help me prove a point!