Mason Launches New Brand Campaign “What You Do Next” for Orthopaedic Associates of Manhasset

NEW HAVEN, Conn. (Oct. 4, 2022) – Mason, an integrated brand communications agency that creates bold, fearless ideas, announced today the launch of a television, print, digital and social media advertising campaign for Orthopaedic Associates of Manhasset. 

“Rather than showcase doctors and patients together, we tapped into the emotional truth of the end benefit for people with orthopedic conditions,” said Michael Field, VP, executive creative director, Mason. “Going to see an orthopedic doctor can be overwhelming. But making that critical decision to do so, can also be transformative. That’s how we landed on the positioning ‘What you do next can make all the difference’. This clearly communicates the emotional truth of this campaign.”

The campaign features two television spots, one showcasing a young woman enjoying her daily run and the other a grandfather and grandson playing enjoying life together. The print campaign features bold headlines and hard-hitting copy combined with powerful imagery of people enjoying life: surfing, golf, and other physical activities. The digital and social media campaigns reflect the tone and design of the print-work. 

Orthopaedic Associates of Manhasset was first established in Great Neck, New York, in 1971 as a small general orthopedics practice. Today, they are a large multispecialty group of board-certified, fellowship-trained physicians – and they serve patients from two offices located in Long Island.

View the campaign work here:

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