Mason announced today that it has appointed Michael Field as its new Executive Creative Director. In his new role, Field is responsible for leading creative across all agency accounts and new business efforts.
Prior to Mason, Field previously held positions at Atmosphere BBDO, JWT and Ogilvy Health and worked on accounts including GE, Heineken, Emirates, AT&T Wireless, Acura, RFK Human Rights, Hewlett-Packard, Stelara and others. Field has also been recognized for creative excellence, receiving industry awards that include Cannes Cyber Lions, Clios, Ad:Tech, The International Andy Awards, The One Show and the Shorty Awards, among others.
“Michael is a great creative talent who leads with purpose and passion,” said Charles Mason, CEO, Mason. “His inspiring work and portfolio demonstrate a unique perspective that leverages emotional truth and simplicity to differentiate clients in their categories. We are counting on Michael to even further elevate the agency’s creative capabilities across today’s multifaceted media landscape.”
“I look forward to leading the creative team and making a bold impact for our clients and the future of our business. Nothing is more powerful than an idea, and that’s where we’ll focus – creating bold, fearless ideas for clients and the future of Mason,” said Field.
Field was instrumental in developing a new brand positioning, logo and redesigned website. The new brand positioning Challenge Accepted aligns with the agency’s mission of delivering bold, fearless ideas that solve business and marketing challenges for clients.
“Our new brand positioning captures the spirit of who we are as a company,” added Field. “Challenge Accepted goes way beyond our agency positioning, it’s in the DNA of everyone who works here. We leverage technology, entertainment, design and culture to help make our clients’ brands more valuable.”
To accompany the new brand positioning, Mason has introduced a new logo and simplified website design to reflect the optimism and fearlessness it takes to deliver meaningful change. Bold, modern and filled with energy, all while being approachable, the new logo works across all channels. The company last introduced a new logo in 2005.
Mason adds that the agency has never been better positioned to help clients. “We have made significant investments in the company with a new executive creative director, account service hires, and we’re emerging very strong from one of the most challenging times in world history that has certainly impacted businesses of all shapes and sizes. We’re energized about the renewed focus and rebrand, and we are tapping into that enthusiasm for our clients,” said Charles Mason.
