Insights / mason

NBC, Meet the Mason Inc. Team!

Our office and some clients recently had the pleasure of touring the new NBC studios here in Connecticut. Unless you’ve been living under a rock lately, or just don’t watch TV, you may have heard that they built a new facility that is the first high definition (HD) studio here in Connecticut.

I could describe it with all sorts of jargon that we tend to avoid like the plague, but I thought I would just for fun. Simply put, the new studio is “state-of-the-art, cutting edge, leading technology, and really is a true solutions provider.” In other words, it’s impressive.

In all seriousness, the tour was informative and an eye opener to how broadcast media is changing and how they’re also utilizing online and social media much more these days, including Twitter. NBC showed off all of its new capabilities, but what was really extraordinary is that the entire building is a studio in itself. There are no walls separating the newsroom from the news studio like the old building and there are also several areas throughout the building that allow for cameras and feeds to go live from, such as the front lobby area.

Truly a great time, but what I enjoyed most was that our clients were able to experience this as well! Here are some pictures capturing the fun! Enjoy.

WVIT News Director Mike St. Peter shows off the new studio set.

It’s not NORAD. It’s the new control room at the new NBC WVIT studio. Impressive!

NBC General Manager Don Doebler explaining the technology and capabilities of the new studio.

Getting miked-up and ready for our big moment. Myself (Derek Beere) and one of our clients, Susan Gates from the Hospital for Special Care, getting some last minute coaching tips from NBC political correspondent Tom Monahan.

A small crowd gathers and waits in anticipation for Susan Gates and Derek Beere to record their promotional segment teaser.

There we go! Recording our first segment teaser and nailing it after (ahem), three or four attempts!