Insights / advertising

McDonald’s Filet-O-Fish: A Missed Opportunity

Have you seen the 2010 version of McDonald’s Filet-O-Fish commercial? Do you have the Filet-O-Fish song stuck in your head? Me too…

The song is catchy, and though it reminds me of Sonic’s recent campaign, the commercial is good, funny, and memorable. By all accounts I would say the commercial would be a success… if the year was 2005. The not so social media savvy restaurant chain had a goldmine of a viral message in this commercial. By simply having a version of this message that people could download from their website and send to their friends, they would have had millions of brand ambassadors for free.

Honestly, if I could download this message and send it I would have. Looking for it is what made me write this post!