Orthopaedic and Neurosurgery Associates (ONS) is the largest physician group of its kind in Fairfield and Westchester counties. While successful for many years, they were facing increasing competition and preparing an aggressive expansion and growth plan. To help them define a new and authentic positioning they selected Mason as their marketing partner. We discovered that their specialists not only had exceptional credentials and experience but that they possessed a deep commitment to understanding their patient’s goals and lifestyle. This led to a unique positioning theme: “A more personal road to recovery.” The recently launched campaign consisting of television, radio, print, social and digital has already had an impact.
Watch the video below.