Mason, Inc. enhances its digital and interactive capabilities with the hiring of seasoned professionals Mark Scheets, John Boison and Cliff Huzienga. This trio of specialists will capitalize on a combined nearly two decades of search analytics and web development experience to expand campaign strategy and increase business growth for both the agency and its clients.
“Digital marketing is at the heart of what drives stakeholder engagement today,” says Mason President Fran Onofrio, APR, Fellow PRSA. “Our team has the know-how to assist organizations of all sizes, map their KPIs, execute campaigns, and measure and optimize tactics to generate meaningful conversions.”
Digital Strategy and Analytics Manager – Mark Scheets
Scheets brings extensive SEO, content and analytics experience to Mason’s digital team. He believes that effective SEO and search marketing strategies are built from the ground up and much of his success can be attributed to his commitment to understanding client goals and exploring every possible avenue for improving their campaigns. As SEO and search marketing are continually evolving, Sheets is perpetually improving his capabilities by studying the latest search trends and best practices including earning certifications in both Google Analytics and Google AdWords.
Search Marketing Analyst – John Boison
A recent graduate of the University of Hartford, Boison possesses a blend of analytic experience and entrepreneurial spirit well beyond his years. He refined his skills in search, email and social media marketing through his role in the American Marketing Association and an internship with the Central Connecticut Chamber of Commerce. Boison is certified in Google Analytics, Google AdWords and Marketing Research using SPSS.
Web Developer – Cliff Huizenga
For more information about Mason, Inc., please visit mason23.com.
Christian “Chris” Renstrom has joined the integrated marketing communications firm as vice president of business development. Renstrom, a respected advertising professional with more than two decades of marketing management experience, will leverage the agency’s unique 360° marketing platform and comprehensive service capabilities to further establish the firm as an industry leader.
Prior to joining Mason, Renstrom served as advertising director for the Hartford Business Journal and founded Hartford Magazine, for which he was also vice president and general manager. Furthermore, he excelled in a similar agency environment as vice president of business development at Worx Group (now Worx Branding & Advertising) in Prospect, Connecticut. In these positions, Renstrom fostered deep-rooted connections across the state, particularly the greater-Hartford region which is a major geographic focus for Mason’s new business development.
After sitting on its board for seven years, Renstrom completed a decade long involvement with Special Olympics Connecticut by furthering the organization’s progression as vice president of corporate relations and special events. Through this experience, as well as management roles at major telecommunications corporations Verizon Wireless and Cingular Wireless (now AT&T mobile), Renstrom established a distinguished network of corporate contacts.
As Mason’s Vice President of Business Development, Renstrom will capitalize on notable connections to procure prominent business and corporate clients, and facilitate steady revenue growth.
“Chris represents an important part of our strategy moving forward as we are poised to place more emphasis in Hartford and Fairfield County areas,” said Charlie Mason, chief executive officer, Mason, Inc. “We are very excited to have someone of Chris’s caliber join us and take our message more aggressively into these markets.”
Renstrom is a lifelong resident of the Greater Hartford community, and currently resides in West Hartford with his two daughters. He graduated from Eastern Connecticut State University where he later served as a foundation board member for nine years. Additionally, he has been a member of the board for the Connecticut Boxing Hall of Fame since 2009.
For more information about Mason, Inc. please visit mason23.com.
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