The fact is there are hidden “dangers” around us every day. From the air we breathe and the water we drink, to diseases and other environmental hazards that affect our health. Some of them we can see; most we can’t. So how do we make people aware?
When the State of Connecticut Department of Public Health approached us for help, we came up with a simple message that was spread across a mix of media that would help increase awareness, but also drive traffic to the “State of Health” website (link to www.stateofhealth.ct.gov) and help the public understand what the dangers are and how they can avoid them.
Specifically, Mason developed a 60-second public service announcement for television, amplified the message through Facebook advertising and utilized Pandora radio to further reach the intended audience.