Agency + Industry / branding

Day Kimball is making noise in the quiet corner

Day Kimball Healthcare (DKH) is setting the standard for a new breed of community hospital. One that’s committed to delivering the highest-quality healthcare closer to home using locally based physicians, new technology and best-in-class clinical partners when you need them. This is the very core of what DKH is and what makes it special to its community.

The goal for Mason was to tell the DKH story authentically and meaningfully.

The resulting campaign underscores the changing and vital role of today’s community hospital. For the residents of Northeast Connecticut, Day Kimball has been part of life for 125 years. Now we are positioning it as a leader in the future of healthcare. An organization that is cutting-edge, forward-thinking and advancing care with a commitment to offer the most modern, effective medical treatments. In short, incredible things are happening at Day Kimball. It’s an exciting new generation for the health system, and now they’re beginning to make some noise.

The fully integrated campaign includes TV, radio, print, outdoor, digital, social media and public relations components. You can view the spots below.

Day Kimball Next Generation:

Day Kimball Making Noise: