branding & industry perspectives

digital,industry

Mobile Sees Gains, But Desktop Still a Sales Driver on Cyber Monday

11 Dec , 2014 | Mason

The 2014 holiday shopping season kicked off with a bang, and ecommerce retailers especially have a reason to celebrate.

According to comScore, the period from Thanksgiving through Cyber Monday saw 24% growth in sales over the same period last year.

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advertising,digital,industry

The Perfect Blend: Content, Data, and Native Advertising

3 Dec , 2014 | Charlie Mason

Is anyone else vague on exactly what native advertising is?

I was, until I just attended a forum meeting at the American Association of Advertising Agencies, where Edwin Wong, Senior Director, B2B Insights at Yahoo gave a talk on the subject.

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digital,industry,user experience

Cyber Monday Outlook: Mobile Shopping Will Rule

25 Nov , 2014 | Mason

online shopping

Do you remember when Black Friday was just Black Friday?

According to holiday shopping season predictions, a typical Thanksgiving in 2014 might look like this: get your fill of both food and family, then retire to a chair or couch for football or a family movie, during which about a third of the audience is also hovering over a phone or tablet, starting their holiday shopping.

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digital,industry,news

Apple, MCX ‘Skirmish’ Over The Future of Mobile Payments

21 Nov , 2014 | Mason

iphone

In the tug of war between technologies, merchants, and consumers, who will decide the future of payment methods?

Consumers have been warming up in recent years to the possibilities of conducting more of their financial transactions from their smartphones or tablets, including banking, peer to peer transactions, online shopping, and so-called digital wallets.

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industry

Why are CMO’s Stepchildren of the C-Suite?

26 Nov , 2013 | admin

Some of the smartest, most talented people we know are marketing professionals. And yet many are treated like Rodney Dangerfield by their bosses? They get no respect.

industry

Mason at the Mercury Awards

8 Oct , 2012 | Mayya Medved

Congratulations to this year’s Mercury Award winners!

The hardworking crew of Mason, Inc., took home five Mercury Awards during the statewide public relations ceremony recently held at the Pond House Grille in Glastonbury, CT. The Mercury Awards recognize outstanding work in the public relations, communications and marketing professions throughout Connecticut and are sponsored by the Connecticut Valley, Southern Connecticut and Westchester/Fairfield Public Relations Society of America chapters.  Michael Buckley was the emcee for the event.

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industry

Third Time’s a Charm? Facebook’s Potential Smartphone Launch

30 May , 2012 | Mason Intern

According to The New York Times, Facebook may be launching a smartphone in the near future. If rumors are true, this will be CEO, Mark Zuckerberg’s third attempt at integrating his social media platform with phone hardware. After failed past attempts, it is reported that the company has hired former Apple software experts and hardware engineers to help develop the new smartphone. It appears as if Zuckerberg has finally come to the realization that he needs the expertise of those who have previously worked with successful products such as the iPhone and iPad, to get his hardware right this time around.

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industry

PRSA Honors Mason, Inc. for Excellence in Client Communications Programs

10 Jun , 2010 | Derek Beere

Bethany, Conn. (June 14, 2010) – The stars were shining bright last night as Mason, Inc. received a total of six awards at the Public Relations Society of America’s (PRSA) 2010 Mercury Award ceremony held at Anthony’s Ocean View Restaurant in New Haven, June 10. The firm earned two silver and four gold awards for its work with the Hospital for Special Care, Connex Credit Union, The United Illuminating Company and Mason, Inc.

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industry

Take a Long-term View when Working with the Media

20 Apr , 2010 | Fran Onofrio

If your job includes interacting with the media, you owe it to yourself, your company and the reporters whose job it is to cover your industry to take a long-term view of media relations.

While it may be their job to cover your industry and your business, journalists will cover it for their readers’ sake, meaning it’s not about giving Global Robust Solutions, Inc., Best Manufacturing, Co. or Dandy Donuts publicity or what some marketers like to call “free advertising.” This means that as your company’s representative, whether you are the CEO, project engineer or communications officer, you need to be prepared to withstand scrutiny, and not only from a product perspective.

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industry

Augmented Reality May Have a Place in Marketing

10 Mar , 2010 | Charlie Mason

I honestly could not figure it out… Last week I was at my friend’s office, and he showed me some of the very cool things that they were doing with augmented reality (AR). He pointed me to a few companies that were using it, including GE, and he even showed me how John Mayer was promoting his personal brand with an AR site.

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