Average click-through rates on display ads reflect a digitally savvy public that has learned to ignore or distrust them. Native advertising could prove an effective way of re-engaging that audience.
The last 15 years of Internet history have been a constant push-pull of online advertisers finding new ways to get their message in front of more eyeballs, and those eyeballs glazing over as users learned to ignore, avoid, or even block as many ads as possible. The result has been dubbed “banner blindness.”
By the very nature of the business, advertisers have to be forward-thinking and planning ahead at all times. But that doesn’t mean we can’t appreciate all that’s already been said and done.
As we take a moment to look back on what made this last year memorable, we asked around the Mason office to find out which ads stood out from the pack among our staffers. Below we present our favorite ads of 2014, in no particular order, demonstrating the power of humor and unexpected creative.
I was, until I just attended a forum meeting at the American Association of Advertising Agencies, where Edwin Wong, Senior Director, B2B Insights at Yahoo gave a talk on the subject.
The propagation of screens into all aspects of everyday life, both inside and outside the home, presents opportunities and challenges for media companies, agencies and brands.
Video access and choice have never been more fragmented. Think about that for a minute. More…
It has been fascinating to eye-witness one of the most negative advertising campaigns in the nation – Connecticut’s race for Governor. It is popular wisdom to decry the negativity and say that it doesn’t work on “me.” But, of course, the data show that it indeed does work on “me.” More…