Smilow Cancer Hospital

Stop whispering the word ‘cancer’.

Celebrate the renewal of life after cancer. Leverage BoDeans’ Billboard Hit “Closer to Free.” The title itself became the campaign theme and a national rallying cry.

We staged a live event at New Haven’s Union Station – a flash mob featuring cancer survivors, caregivers, dancers and a children’s choir, creating a spontaneous celebration of life before hundreds of stunned commuters, many of whom spontaneously joined in the event.