Resorts Casino Hotel

A one of a kind experience

Challenge

Increase revenue.

challenge accepted

Solution

What makes you different makes you better.

While guests were delighted to be welcomed back on a first name basis, for a new generation of guests, it was going to take something more than handshakes and smiles.

Communicate the unique aspects of this one of a kind boardwalk destination, with print, radio, outdoor, public relations, and social media all the dining, gaming, and entertainment options that only Resorts offers.

Results

19%
increase in gaming revenue