Hospital for Special Care

Get ready for your close-up

Challenge

Increase awareness as one of the country’s best and largest long-term acute care hospitals.

challenge accepted

Solution

More specialties make you more special.

Tout the scope of services HSC provides. Spotlight specialties many hospitals don’t even touch. Celebrate HSC set national standards for those specialties. Launch an integrated campaign, including national public relations and advertising, a redesigned website and SEO, and reintroduced their breakthrough programs in ALS, brain and spinal cord rehab, and complex pediatric care, as well as their new autism center.

Results

137%
increase in time people spent on the site
1,041%
increase in downloads
7%
donation conversion rate