Day Kimball Healthcare (DKH) has been serving the communities of northeastern Connecticut for over 125 years. But with advanced new resources and positive new energy, they no longer wanted to be perceived as just a 125-year-old community hospital.
Ingenuity revives a hospital
The campaign theme “Your hospital. Revolutionizing care.” positioned DKH as a hospital that is redefining the very idea of the community hospital. That leadership message not only got the local community talking; it became a rallying cry for the internal audience as well. And with a full media blitz, including TV, radio, outdoor, digital and social media, along with some well-timed PR, the message resonated loud and clear.
Very vital signs
In the first eight months alone, inquiries for doctor appointments were up 197%, and traffic to the DKH website increased 117%. Just as important, the campaign’s energy and positive message gave the internal audience the shot in the arm that management was hoping for.