Connex Credit Union

Launch a movement – It’s time to Unbank.

Leverage the groundswell of negative opinion of traditional banks. We featured the core distinction of credit unions – that they are member owned and appealed to a younger demographic with a counterculture and irreverent tone. The campaign was fully integrated across all media.

Unbanknow.org was built as a campaign response vehicle which included an edgy spokesperson, television, print, radio, public relations, social media, POS merchandising, direct mail, and collateral featuring rates and specific products.