Joshua Giardino, Director of Digital Strategies & Analytics at Mason
Joshua Giardino joined the team at Mason in November 2016 as Director of Digital Strategies & Analytics. He brings more than a decade of digital marketing experience across several technical and creative disciplines, with specific expertise in inbound marketing. We invited him to describe in his own words his approach to strategy and data.
analytics, data, digital, goals, kpis, strategy, user experience
advertising,digital,social media
Paid social metrics are where the rubber meets the road on social media marketing. There are plenty of qualitative arguments for including paid social in your digital marketing strategy, but ultimately, its success must be measured and quantified. Content is the art; analytics are the science.
advertising, analytics, digital, digital marketing, digital strategy, mason, measurement, methodology, metrics, paid social, roi, social advertising, social media, social media strategy, social strategy
Social sharing platforms are a rich source of data and insights for brands, illuminating their audiences’ preferences, behaviors, attitudes, and interests to better inform the brand’s digital strategy. But there’s a layer of activity happening below the surface, unmeasured, that has been described as ‘dark social.’
analytics, content, content marketing, data, digital marketing, email, facebook, sharing, site traffic, social media, trends, twitter, viral
I was, until I just attended a forum meeting at the American Association of Advertising Agencies, where Edwin Wong, Senior Director, B2B Insights at Yahoo gave a talk on the subject.
analytics, big data, content, data, digital, integration, native advertising, strategy, trends, yahoo
