branding & industry perspectives

digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 1: Planning

18 Dec , 2014 | Mason

8 steps to seo friendly content packages for your content marketing and search strategy planning

Three givens about content marketing: it is the most effective search engine optimization (SEO) technique, it covers a lot of territory, and it isn’t easy. Few things are as intimidating as a blank canvas.

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digital,industry

Mobile Sees Gains, But Desktop Still a Sales Driver on Cyber Monday

11 Dec , 2014 | Mason

The 2014 holiday shopping season kicked off with a bang, and ecommerce retailers especially have a reason to celebrate.

According to comScore, the period from Thanksgiving through Cyber Monday saw 24% growth in sales over the same period last year.

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advertising,digital,industry

The Perfect Blend: Content, Data, and Native Advertising

3 Dec , 2014 | Charlie Mason

Is anyone else vague on exactly what native advertising is?

I was, until I just attended a forum meeting at the American Association of Advertising Agencies, where Edwin Wong, Senior Director, B2B Insights at Yahoo gave a talk on the subject.

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digital,industry,user experience

Cyber Monday Outlook: Mobile Shopping Will Rule

25 Nov , 2014 | Mason

online shopping

Do you remember when Black Friday was just Black Friday?

According to holiday shopping season predictions, a typical Thanksgiving in 2014 might look like this: get your fill of both food and family, then retire to a chair or couch for football or a family movie, during which about a third of the audience is also hovering over a phone or tablet, starting their holiday shopping.

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digital,industry,news

Apple, MCX ‘Skirmish’ Over The Future of Mobile Payments

21 Nov , 2014 | Mason

iphone

In the tug of war between technologies, merchants, and consumers, who will decide the future of payment methods?

Consumers have been warming up in recent years to the possibilities of conducting more of their financial transactions from their smartphones or tablets, including banking, peer to peer transactions, online shopping, and so-called digital wallets.

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advertising,digital

Planning for Video Today Means Planning for Video Everywhere

17 Nov , 2014 | Nick Koutsopoulos

laptop and smartphone

The propagation of screens into all aspects of everyday life, both inside and outside the home, presents opportunities and challenges for media companies, agencies and brands.

Video access and choice have never been more fragmented.   Think about that for a minute.  More…

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news

A Heartfelt Thank You to Every Veteran

11 Nov , 2014 | Charlie Mason

Arlington National Cemetery

Just wondering if anyone else thinks it odd that our schools are not closed for Veterans Day.  Apparently it is a federal holiday, but local and state communities make their own decisions as to whether or not they close.

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branding,digital,news,public relations

The Mistake at the Center of the U2-iTunes Album Download Debacle

7 Nov , 2014 | Mason

Bono

Apple launch events are much-hyped and have an air of grandiosity to them – so who better to help the company announce the iPhone 6 in September than equally grandiose rockers U2?

But the big news that came next was met less than enthusiastically by fans: U2’s latest album, Songs of Innocence, automatically downloaded itself to millions of iTunes users’ libraries, at no charge.

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advertising

Opinion: Negative Political Ads Fill Vacuum of Visionary Thinking

5 Nov , 2014 | Charlie Mason

Charlie Masonby Charlie Mason

It has been fascinating to eye-witness one of the most negative advertising campaigns in the nation – Connecticut’s race for Governor.  It is popular wisdom to decry the negativity and say that it doesn’t work on “me.”  But, of course, the data show that it indeed does work on “me.” More…

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social media

Airline Companies Cause Controversy About World Cup All Over Twitter

14 Jul , 2014 | Mason Intern

Airline companies have taken the fierce World Cup competition off the field and onto social media. They soon found out that their social media mishaps would cause rage all around the world and affect their companies greatly.

It all started off when Delta Airlines tweeted, “Congrats to team #USA” accompanied with an overlay of the score above stock images of the Statue of Liberty and a giraffe. Delta soon after deleted the tweet after many twitter users pointed out that Ghana is not home of giraffes. More…