Search engines act as a portal to the rest of the Internet – all 4 billion pages (and counting) of it. Getting found amid the crowd requires a careful blend of art and science commonly known as Search Engine Optimization, or SEO.
In this guide, I intend to introduce you to what it is we’re talking about when we talk about SEO, and some of the things search engines are and aren’t looking for on each page of your website.
By the very nature of the business, advertisers have to be forward-thinking and planning ahead at all times. But that doesn’t mean we can’t appreciate all that’s already been said and done.
As we take a moment to look back on what made this last year memorable, we asked around the Mason office to find out which ads stood out from the pack among our staffers. Below we present our favorite ads of 2014, in no particular order, demonstrating the power of humor and unexpected creative.
The 2014 holiday shopping season kicked off with a bang, and ecommerce retailers especially have a reason to celebrate.
According to comScore, the period from Thanksgiving through Cyber Monday saw 24% growth in sales over the same period last year.
I was, until I just attended a forum meeting at the American Association of Advertising Agencies, where Edwin Wong, Senior Director, B2B Insights at Yahoo gave a talk on the subject.
Do you remember when Black Friday was just Black Friday?
According to holiday shopping season predictions, a typical Thanksgiving in 2014 might look like this: get your fill of both food and family, then retire to a chair or couch for football or a family movie, during which about a third of the audience is also hovering over a phone or tablet, starting their holiday shopping.
In the tug of war between technologies, merchants, and consumers, who will decide the future of payment methods?
Consumers have been warming up in recent years to the possibilities of conducting more of their financial transactions from their smartphones or tablets, including banking, peer to peer transactions, online shopping, and so-called digital wallets.
The propagation of screens into all aspects of everyday life, both inside and outside the home, presents opportunities and challenges for media companies, agencies and brands.
Video access and choice have never been more fragmented. Think about that for a minute. More…