branding & industry perspectives

digital,seo

The Anatomy of a Search Engine Results Page (SERP)

23 Jan , 2015 | Ryan Winiarski

search engine optimization

Search engines act as a portal to the rest of the Internet – all 4 billion pages (and counting) of it. Getting found amid the crowd requires a careful blend of art and science commonly known as Search Engine Optimization, or SEO.

In this guide, I intend to introduce you to what it is we’re talking about when we talk about SEO, and some of the things search engines are and aren’t looking for on each page of your website.

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advertising,mason

Our View: Top 14 Memorable Ads of 2014

30 Dec , 2014 | Mason

Hotels.com Captain Obvious

By the very nature of the business, advertisers have to be forward-thinking and planning ahead at all times. But that doesn’t mean we can’t appreciate all that’s already been said and done.

As we take a moment to look back on what made this last year memorable, we asked around the Mason office to find out which ads stood out from the pack among our staffers. Below we present our favorite ads of 2014, in no particular order, demonstrating the power of humor and unexpected creative.

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digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 2: Deployment

22 Dec , 2014 | Mason

8 steps to seo friendly content marketing package part two deployment

Packaging your content creates an SEO-friendly library of resources that you can use and use to engage your audience and build your brand. In part one, we guided you through the planning stages. In part two, put it all into action.

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digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 1: Planning

18 Dec , 2014 | Mason

8 steps to seo friendly content packages for your content marketing and search strategy planning

Three givens about content marketing: it is the most effective search engine optimization (SEO) technique, it covers a lot of territory, and it isn’t easy. Few things are as intimidating as a blank canvas.

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digital,industry

Mobile Sees Gains, But Desktop Still a Sales Driver on Cyber Monday

11 Dec , 2014 | Mason

The 2014 holiday shopping season kicked off with a bang, and ecommerce retailers especially have a reason to celebrate.

According to comScore, the period from Thanksgiving through Cyber Monday saw 24% growth in sales over the same period last year.

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advertising,digital,industry

The Perfect Blend: Content, Data, and Native Advertising

3 Dec , 2014 | Charlie Mason

Is anyone else vague on exactly what native advertising is?

I was, until I just attended a forum meeting at the American Association of Advertising Agencies, where Edwin Wong, Senior Director, B2B Insights at Yahoo gave a talk on the subject.

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digital,industry,user experience

Cyber Monday Outlook: Mobile Shopping Will Rule

25 Nov , 2014 | Mason

online shopping

Do you remember when Black Friday was just Black Friday?

According to holiday shopping season predictions, a typical Thanksgiving in 2014 might look like this: get your fill of both food and family, then retire to a chair or couch for football or a family movie, during which about a third of the audience is also hovering over a phone or tablet, starting their holiday shopping.

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digital,industry,news

Apple, MCX ‘Skirmish’ Over The Future of Mobile Payments

21 Nov , 2014 | Mason

iphone

In the tug of war between technologies, merchants, and consumers, who will decide the future of payment methods?

Consumers have been warming up in recent years to the possibilities of conducting more of their financial transactions from their smartphones or tablets, including banking, peer to peer transactions, online shopping, and so-called digital wallets.

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advertising,digital

Planning for Video Today Means Planning for Video Everywhere

17 Nov , 2014 | Nick Koutsopoulos

laptop and smartphone

The propagation of screens into all aspects of everyday life, both inside and outside the home, presents opportunities and challenges for media companies, agencies and brands.

Video access and choice have never been more fragmented.   Think about that for a minute.  More…

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news

A Heartfelt Thank You to Every Veteran

11 Nov , 2014 | Charlie Mason

Arlington National Cemetery

Just wondering if anyone else thinks it odd that our schools are not closed for Veterans Day.  Apparently it is a federal holiday, but local and state communities make their own decisions as to whether or not they close.

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