branding & industry perspectives

digital

The Mighty Microsite: When, Why, and How to Use One

19 Jan , 2017 | Mason

Microsites can be a creative playground for brands with a specific campaign, message, or call-to-action to showcase. Rather than be limited by the presentation and structure of an existing website, a microsite allows the brand to design a new experience that’s especially well-suited to the desired outcome, whether that’s awareness, advocacy, sharing, purchasing, or some combination of results.

So what is a microsite, and how might it come in handy?

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