branding & industry perspectives

digital

Where Digital Radio Fits in Your Marketing Mix

21 Aug , 2015 | Nick Koutsopoulos

pandora streaming radio advertising

Pandora is a streaming audio service that provides access beyond terrestrial signals to the always-on, always-connected and always-multi-tasking consumer. Its impact is undeniable, with more than 82M unique listeners monthly, and 80 percent of their traffic originating from mobile or connected devices such as phones, tablets, computers and connected car systems, TVs and gaming consoles.

Pandora is also a very interesting platform because of its robust targeting capabilities — with over 100 targeting features, custom experiences, and the ability to run both audio and display advertising in tandem. Here are a couple of examples of how Mason has incorporated Pandora into our media strategy for clients:

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