branding & industry perspectives

advertising,digital,social media

Metrics & Methodology: Get Social Media Analytics Down to a Science

16 Jun , 2015 | Mason

paid social media measurement is a science

Paid social metrics are where the rubber meets the road on social media marketing. There are plenty of qualitative arguments for including paid social in your digital marketing strategy, but ultimately, its success must be measured and quantified. Content is the art; analytics are the science.

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advertising,digital,social media

Paid Social Do’s, Don’ts, and Key Considerations

30 May , 2015 | Mason

paid social media - icon grid

So, you’re ready to give paid social media a spot on your budget, and you’ve reviewed your options across the major platforms. Now comes the next step: planning your paid social strategy and campaigns.

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advertising,digital,social media

Paid Social: An Overview of Your Options

27 May , 2015 | Mason

paid social media icon tree

Now that we’ve convinced you that Paid Social deserves a spot in your digital budget, let’s look at what exactly you can do with those dollars. The information below was culled from each site’s own descriptions of its advertising options as of May 2015.

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advertising,digital,social media

Why Paid Social Media Deserves a Spot on Your Budget

29 Apr , 2015 | Mason

paid social icons

Social media can be a crowded place, especially when you’re trying to get your message to the right audience. You’re not only competing against other brands on social media, you’re contending with each network’s ever-changing algorithms that dictate just how much reach your message has.

In fact, with Facebook’s recent changes to its algorithm, it’s going to be an even tougher space for brands to get their message out. However, there is hope if you have a strategy and the budget to support your social media program.

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digital,social media

Off the Radar: What to Do With ‘Dark Social’ Traffic

30 Jan , 2015 | Mason

radar dishes

Social sharing platforms are a rich source of data and insights for brands, illuminating their audiences’ preferences, behaviors, attitudes, and interests to better inform the brand’s digital strategy. But there’s a layer of activity happening below the surface, unmeasured, that has been described as ‘dark social.’

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digital,industry

Mobile Sees Gains, But Desktop Still a Sales Driver on Cyber Monday

11 Dec , 2014 | Mason

The 2014 holiday shopping season kicked off with a bang, and ecommerce retailers especially have a reason to celebrate.

According to comScore, the period from Thanksgiving through Cyber Monday saw 24% growth in sales over the same period last year.

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