University of Bridgeport

Challenging Perceptions of Higher Education

Challenge

The University of Bridgeport needed to change outdated perceptions that real innovation and elite achievement are only found at larger, better-known universities.

challenge accepted

Solution

Building Awareness. Elevating Reputation.

We created an integrated campaign combining bold, future-focused advertising with strategic public relations to show that UB delivers hands-on innovation and championship-level experiences. TV, digital, radio and highway billboards built broad awareness, while earned media and thought leadership elevated UB’s academic programs, student achievements, leadership and ongoing transformation.

Results

7 million

high-impact impressions

5,000+

visits to UB’s Home, Program, and Admissions pages

30+

media outlets with expanded earned media visibility including Bloomberg, Hartford Business Journal, Hearst Connecticut Media, local network television, podcasts and more