Mason, Inc.

New Hampshire Paid Family Medical Leave

Boosting program participation across New Hampshire

Challenge

How do you increase awareness and engagement with an existing program across New Hampshire?

challenge accepted

Solution

Empower families through visibility of a new state initiative.

Dramatically increase public awareness of, and participation in, the Birth to 3 program.

Results

200%
average increased number of calls to state office
20%
more impressions delivered than ordered
98.4%
video completion rate (outperforming industry standard by 1.4%)