New Hampshire Paid Family Medical Leave

Boosting program participation across New Hampshire

Challenge

How do you increase awareness and engagement with a new voluntary program across New Hampshire?

challenge accepted

Solution

Empower families through visibility of a new state initiative.

Dramatically increase public awareness of, and participation in, the Paid Family Medical Leave program.

Results

200%
average increased number of calls to state office
20%
more impressions delivered than ordered
98.4%
video completion rate (outperforming industry standard by 1.4%)