I am a firm believer in the power of Twitter, and this is a great example.
According to Nation’s Restaurant News, Costa Vida recently did a Twitter promotion announcing a one-day free burrito to about 80 fans on Twitter. What happened next is that Costa Vida fans then forwarded it to about 15,000 fans that prompted more than 2,500 people to redeem the coupon.
I know a lot of companies would worry that people are taking advantage of a freebie, but isn’t this a true-and-tried method of getting people to experience your brand?!? You can only tell people how good your product is so many times until they actually try it and judge for themselves.
To me, this is a great promotion harnessing the power of social media. Job well done. Bravo!