It seems like every holiday becomes an opportunity to create a viral social media marketing campaign. It figures that on this holiday,St. Patrick’s Day, Guinness would have the most unique and fitting campaign.
Guinness launched a campaign on March 11, 2010 that asked people to take a picture of themselves after their first sip of Guinness and post it to their Facebook page. The foam from the top of the beer would still be on your upper lip, and that image has been coined your, “Guinness Grin”.
Check out their campaign on Facebook (if you are of age to view it), and let us know what you think!