Insights / advertising

Inspiration for All in New Nike Ad

What is inspiration? reveals that it is “to fill with an animating, quickening or exalting influence or to impel.” This word is one that many reflect on and search for, whether it is a fatigued swimmer looking for motivation to finish one more lap or a student seeking a spark of creativity for an essay.nathannike 8022012x large Inspiration touches most everyone in some shape or form and the recent Nike, Inc. advertisement featuring a young boy running down a wide open road at dusk does just that. It inspires.

Throughout the entire commercial the boy is out of breath, but he keeps going.  He does not stop running. He finds his “greatness” as the short one minute Nike ad encourages. So many times companies promoting sports or products aiding in sport performance turn to top-of-the-line, world-class athletes, which only make up a small percentage of the world’s population. For instance, Gatorade has had phenomenal athletes such as Usian Bolt and Michael Jordan star in its commercials, but what about us average Joes? Nike puts the spotlight on a regular kid from London, Ohio taking the steps to reach his dreams and change his life for the better, as well as motivate the ordinary everyday human being watching him.

What do you think of Nike’s new personal approach in this ad? Do you feel more motivated by this young boy or a professional athlete while watching an advertisement?

Watch it here.

By Victoria South
Mason Intern Summer 2012