Insights / public-relations

Hey Kermit! It’s Easy Being Green!

Kermit the Frog said it’s not easy being green. Well, according to kids in the greater Bridgeport area, it can be easy (and fun) being green.

One of the rewards of the public relations profession is seeing your hard work and events come to life. The client meetings, conference calls, concept sessions, brainstorms, media pitching and creative energy that go into it is hard work.

Then the big day happens. Event day. You’ve made your final calls to remind the media of the event and are confident, but still hope it will be covered. Such was the case for a recent client event, “Discover Green Expo“, that involved The United Illuminating Company (our client), The Connecticut Energy Efficiency Fund, and the Discovery Museum in Bridgeport. When all was said and done, we received coverage from WTNH (ABC), WFSB (CBS), News 12 Connecticut and half a dozen print and online outlets, including the Connecticut Post, Bridgeport News, Stamford Advocate, Danbury News-Times, and others.

It feels good when it all comes together. Clients are happy. The team here is happy and we congratulate one another on a job well done and move onto the next project and continue doing what we do.

However, the real reason I am sharing this story is that its got a great message about how we can all do our part in helping out a bigger client – our planet Earth. Who’s going to help the most? The kids and future leaders of tomorrow. Below is a news clip from Channel 8 (WTNH) and it really captures the story in a heartfelt way. Enjoy the show!