Insights / news

Happy Birthday Mac!

Close your eyes, make a wish and blow out the candles.

The Macintosh turns 25 this Saturday January 24, 2009. Apple truly possesses that “passion for the brand” in the greatest sense. It’s become almost cult-like with a worldwide army of brand enthusiasts that travel the planet for store openings, stand in line for hours on end just to be the first one to get a new product, and then there are those that even go as far to tattoo the logo on their bodies.

Rewinding back to the year 1984, Mac introduced itself to the world with a biggie. Back in my college days, we reviewed this commercial to pieces in one of my communications classes. Airing during Super Bowl XVIII for $1.5 million, it’s still considered by many to be one of the greatest commercials of all time.

And now, the ad. Here it is in all its glory. You be the judge. It certainly has a powerful message and if you ask me, it’s still spot on today.