branding & industry perspectives

digital

The Mighty Microsite: When, Why, and How to Use One

19 Jan , 2017 | Mason

Microsites can be a creative playground for brands with a specific campaign, message, or call-to-action to showcase. Rather than be limited by the presentation and structure of an existing website, a microsite allows the brand to design a new experience that’s especially well-suited to the desired outcome, whether that’s awareness, advocacy, sharing, purchasing, or some combination of results.

So what is a microsite, and how might it come in handy?

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digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 2: Deployment

22 Dec , 2014 | Mason

8 steps to seo friendly content marketing package part two deployment

Packaging your content creates an SEO-friendly library of resources that you can use and use to engage your audience and build your brand. In part one, we guided you through the planning stages. In part two, put it all into action.

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digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 1: Planning

18 Dec , 2014 | Mason

8 steps to seo friendly content packages for your content marketing and search strategy planning

Three givens about content marketing: it is the most effective search engine optimization (SEO) technique, it covers a lot of territory, and it isn’t easy. Few things are as intimidating as a blank canvas.

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