branding & industry perspectives

digital,seo

The Anatomy of a Search Engine Results Page (SERP)

23 Jan , 2015 | Ryan Winiarski

search engine optimization

Search engines act as a portal to the rest of the Internet – all 4 billion pages (and counting) of it. Getting found amid the crowd requires a careful blend of art and science commonly known as Search Engine Optimization, or SEO.

In this guide, I intend to introduce you to what it is we’re talking about when we talk about SEO, and some of the things search engines are and aren’t looking for on each page of your website.

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