branding & industry perspectives

public relations

Six Signs You Might Benefit from Media Training

15 Jan , 2017 | Mason

The media is a conduit between your brand and your audience, and quality earned media coverage can help brands emerge as leaders in their fields. Sometimes information travels along that conduit smoothly, and sometimes, not so much. Before that happens, it could be time to bring in an expert in media training and brush up those media relations skills.

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advertising,digital

Planning for Video Today Means Planning for Video Everywhere

17 Nov , 2014 | Nick Koutsopoulos

laptop and smartphone

The propagation of screens into all aspects of everyday life, both inside and outside the home, presents opportunities and challenges for media companies, agencies and brands.

Video access and choice have never been more fragmented.   Think about that for a minute.  More…

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