branding & industry perspectives

advertising

Supa Dupa! The Superbowl Ads

5 Feb , 2009 | Derek Beere

So here we are. Maybe a little tired, a little overstuffed and (dare I say it?) possibly hungover from all the Super Bowl festivities. Sports wise, I thought it was an absolute thriller that came down to the last minute. Not to mention, the historical aspect- a new franchise team vs. one of NFL’s dominating teams with six Super Bowl titles. Wow!

What I truly love about the Super Bowl are the ads. Sure, I work in the industry and have a bit of a passion for it, but who doesn’t look forward to them? The Super Bowl is probably the one sporting event you don’t run to the bathroom during the commercials. They’re usually that good and you don’t want to miss them.

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public relations

Putting the Brakes on Decaf

25 Jan , 2009 | Derek Beere

Starbucks recently announced that in an effort to reduce costs, they will stop brewing decafinated coffee after 12:00 noon. They’re projecting a savings in the millions of dollars and a huge reduction in waste. But it gets tricky. They will brew it if a customer asks for it, but it won’t be widely available. From their Twitter page:

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branding

Coming Soon to a Brand Near You: Obama Fever!

20 Jan , 2009 | Derek Beere

I mentioned it in an earlier blog post, but I’ll say it again. I have never seen so much attention on a single presidential election since who knows when… maybe John F. Kennedy? But I wasn’t even alive back then, so who knows. With all of the excitement surrounding President Barack Obama, it sure makes me feel all warm and fuzzy, and in a time like this I suppose that’s not a bad thing…

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advertising

What’s the Matter? Don’t You Trust Me?

17 Jan , 2009 | Derek Beere

Being the TV junkie that I am, I look forward to a night on the couch glued to the tube. I watched the news, did lots of flipping, and then I remembered the premiere of TNT’s new show all about the glitz and glamor of the advertising industry,”Trust Me“. If you ask me, I think it’s got potential. The cast isn’t too shabby either, with Eric McCormack of Will & Grace fame as well as Tom Cavanagh from Ed. Throw in the producers from Nip/Tuck and The Closer and you’ve got yourself a show.

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news

Keep The News Flowing

16 Jan , 2009 | Derek Beere

I thought this was pretty positive news.

In a time when newspapers are holding on for dear life, it’s not often you hear of a new paper starting up. Here in Connecticut, the Hartford Courant recently transformed it’s look and sections and along with that came a lot of staff cuts. It looks like they might live to see another day, as the Bristol Press and New Britain Herald have a new owner. Tough times for print.

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news

Happy Birthday Mac!

15 Jan , 2009 | Derek Beere

Close your eyes, make a wish and blow out the candles.

The Macintosh turns 25 this Saturday January 24, 2009. Apple truly possesses that “passion for the brand” in the greatest sense. It’s become almost cult-like with a worldwide army of brand enthusiasts that travel the planet for store openings, stand in line for hours on end just to be the first one to get a new product, and then there are those that even go as far to tattoo the logo on their bodies.

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social media

Getting Social With Your Finances?

15 Jan , 2009 | Derek Beere

Yep, it’s true. Social media is all the rage and it’s here to stay. Facebook, Twitter, MySpace, LinkedIn, Posterous, the list goes on… and on, just like the Energizer Bunny. As the technology continues to evolve and support social media, it will only become more intertwined in our daily lives. Just look at the cell phone and what it’s become in under ten years time. We’re practically walking around with powerful mini-laptops with cute names like iPhone or Blackberry that already support most social media applications.

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