branding & industry perspectives


Mason, Inc. Bolsters Digital and Interactive Capabilities

30 Oct , 2017 | admin

Mason, Inc. enhances its digital and interactive capabilities with the hiring of seasoned professionals Mark Scheets, John Boison and Cliff Huzienga. This trio of specialists will capitalize on a combined nearly two decades of search analytics and web development experience to expand campaign strategy and increase business growth for both the agency and its clients.

“Digital marketing is at the heart of what drives stakeholder engagement today,” says Mason President Fran Onofrio, APR, Fellow PRSA. “Our team has the know-how to assist organizations of all sizes, map their KPIs, execute campaigns, and measure and optimize tactics to generate meaningful conversions.”


Mark Scheets, Digital Strategy and Analytics Manager, Mason, Inc.

Mark Scheets, Digital Strategy and Analytics Manager, Mason, Inc.


Digital Strategy and Analytics Manager – Mark Scheets

Scheets brings extensive SEO, content and analytics experience to Mason’s digital team. He believes that effective SEO and search marketing strategies are built from the ground up and much of his success can be attributed to his commitment to understanding client goals and exploring every possible avenue for improving their campaigns. As SEO and search marketing are continually evolving, Sheets is perpetually improving his capabilities by studying the latest search trends and best practices including earning certifications in both Google Analytics and Google AdWords.



John Boison, Search Marketing Analyst, Mason, Inc.

John Boison, Search Marketing Analyst, Mason, Inc.


Search Marketing Analyst – John Boison

A recent graduate of the University of Hartford, Boison possesses a blend of analytic experience and entrepreneurial spirit well beyond his years. He refined his skills in search, email and social media marketing through his role in the American Marketing Association and an internship with the Central Connecticut Chamber of Commerce. Boison is certified in Google Analytics, Google AdWords and Marketing Research using SPSS.



Cliff Huizenga, Web Developer, Mason, Inc.

Cliff Huizenga, Web Developer, Mason, Inc.


Web Developer – Cliff Huizenga

With more than 10 years of professional experience developing websites, online applications and interactive displays, and a master’s degree in interactive communications, Huizenga has an extensive background in front-end development, UI/UX, e-commerce and mobile accessibility. He is well-versed in a variety of industry-standard codes such as HTML, CSS, JavaSCript/jQuery, PHP, MySQL, and content management systems including WordPress, Drupal, MODx and more. Huizenga complements his coding knowledge with expertise in web design and inbound marketing allowing him to effectively bring the visions of the Mason creative and marketing teams to life.


For more information about Mason, Inc., please visit

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