branding & industry perspectives

digital,seo

SEO Copywriting Elements That Matter

25 Feb , 2015 | Ryan Winiarski

seo copywriting elements that matter

This is the third part in Mason’s series on search engine optimization (SEO) strategy and tactics for ranking on results pages and driving traffic to your site. 

SEO has evolved far beyond a reliance on simple keywords, but the written content on your site, as well as the language hidden behind the scenes in the code, retain a great deal of influence on search engine algorithms. Here are the factors that make your content easy to digest for search engines so you can rank highly and capture as many clicks as possible.

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digital,seo

How the SEO Food Chain Affects Your Search Ranking

18 Feb , 2015 | Ryan Winiarski

illustration of seo food chain

In the first part of our discussion on SEO, we broke down the anatomy of a search engine results page, the appearance of different kinds of search results, some of the things search engines are and aren’t looking for, and how to begin thinking about implementing SEO into your own site. This installment will focus on defining our keyword phrases (or “thesis”) based on an understanding of the SEO food chain.

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digital,seo

The Anatomy of a Search Engine Results Page (SERP)

23 Jan , 2015 | Ryan Winiarski

search engine optimization

Search engines act as a portal to the rest of the Internet – all 4 billion pages (and counting) of it. Getting found amid the crowd requires a careful blend of art and science commonly known as Search Engine Optimization, or SEO.

In this guide, I intend to introduce you to what it is we’re talking about when we talk about SEO, and some of the things search engines are and aren’t looking for on each page of your website.

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digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 2: Deployment

22 Dec , 2014 | Mason

8 steps to seo friendly content marketing package part two deployment

Packaging your content creates an SEO-friendly library of resources that you can use and use to engage your audience and build your brand. In part one, we guided you through the planning stages. In part two, put it all into action.

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digital,seo,social media

8 Steps to SEO-Friendly Content Packages, Part 1: Planning

18 Dec , 2014 | Mason

8 steps to seo friendly content packages for your content marketing and search strategy planning

Three givens about content marketing: it is the most effective search engine optimization (SEO) technique, it covers a lot of territory, and it isn’t easy. Few things are as intimidating as a blank canvas.

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