branding & industry perspectives

mason

Mason’s Christian Renstrom Joins Advertising Club of Connecticut Board of Directors

11 Sep , 2018 | admin

Christian Renstrom, Director of Business Development, Mason, Inc.

As Mason Inc.’s Vice President of Business Development, Renstrom is responsible for marketing Mason’s integrated service capabilities and growing its client base. He brings more than two decades of marketing experience, including his previous position as Advertising Director for the Hartford Business Journal and Vice President & General Manager of Hartford Magazine.

Renstrom also held senior management roles at major telecommunications corporations Verizon Wireless and Cingular Wireless (now AT&T mobile).

Renstrom has extensive board experience with Special Olympics Connecticut where he served for seven years before joining the staff as Vice President of Corporate Relations and Special Events. Additionally, he has been a member of the board for the Connecticut Boxing Hall of Fame since 2008.

“Christian has an impressive background of agency, corporate, media and nonprofit experience that will be a valuable asset to our board of directors,” said Bernadette Grecki, Past President & Board Liaison to the Executive Leadership Team of the Advertising Club of Connecticut. “His understanding of the Connecticut marketplace will help further grow the Ad Club and its mission, especially in the New Haven region where Christian is based with Mason. We look forward to working with Christian and welcoming him to the board.”

mason,news

Mason, Inc. Bolsters Digital and Interactive Capabilities

30 Oct , 2017 | admin

Mason, Inc. enhances its digital and interactive capabilities with the hiring of seasoned professionals Mark Scheets, John Boison and Cliff Huzienga. This trio of specialists will capitalize on a combined nearly two decades of search analytics and web development experience to expand campaign strategy and increase business growth for both the agency and its clients.

“Digital marketing is at the heart of what drives stakeholder engagement today,” says Mason President Fran Onofrio, APR, Fellow PRSA. “Our team has the know-how to assist organizations of all sizes, map their KPIs, execute campaigns, and measure and optimize tactics to generate meaningful conversions.”

 

Mark Scheets, Digital Strategy and Analytics Manager, Mason, Inc.

Mark Scheets, Digital Strategy and Analytics Manager, Mason, Inc.

 

Digital Strategy and Analytics Manager – Mark Scheets

Scheets brings extensive SEO, content and analytics experience to Mason’s digital team. He believes that effective SEO and search marketing strategies are built from the ground up and much of his success can be attributed to his commitment to understanding client goals and exploring every possible avenue for improving their campaigns. As SEO and search marketing are continually evolving, Sheets is perpetually improving his capabilities by studying the latest search trends and best practices including earning certifications in both Google Analytics and Google AdWords.

 

 

John Boison, Search Marketing Analyst, Mason, Inc.

John Boison, Search Marketing Analyst, Mason, Inc.

 

Search Marketing Analyst – John Boison

A recent graduate of the University of Hartford, Boison possesses a blend of analytic experience and entrepreneurial spirit well beyond his years. He refined his skills in search, email and social media marketing through his role in the American Marketing Association and an internship with the Central Connecticut Chamber of Commerce. Boison is certified in Google Analytics, Google AdWords and Marketing Research using SPSS.

 

 

Cliff Huizenga, Web Developer, Mason, Inc.

Cliff Huizenga, Web Developer, Mason, Inc.

 

Web Developer – Cliff Huizenga

With more than 10 years of professional experience developing websites, online applications and interactive displays, and a master’s degree in interactive communications, Huizenga has an extensive background in front-end development, UI/UX, e-commerce and mobile accessibility. He is well-versed in a variety of industry-standard codes such as HTML, CSS, JavaSCript/jQuery, PHP, MySQL, and content management systems including WordPress, Drupal, MODx and more. Huizenga complements his coding knowledge with expertise in web design and inbound marketing allowing him to effectively bring the visions of the Mason creative and marketing teams to life.

 

For more information about Mason, Inc., please visit mason23.com.

mason,news

Christian Renstrom Joins Mason, Inc. as Vice President of Business Development

4 Apr , 2017 | admin

Christian Renstrom, Director of Business Development, Mason, Inc.

Christian “Chris” Renstrom has joined the integrated marketing communications firm as vice president of business development. Renstrom, a respected advertising professional with more than two decades of marketing management experience, will leverage the agency’s unique 360° marketing platform and comprehensive service capabilities to further establish the firm as an industry leader.

Prior to joining Mason, Renstrom served as advertising director for the Hartford Business Journal and founded Hartford Magazine, for which he was also vice president and general manager. Furthermore, he excelled in a similar agency environment as vice president of business development at Worx Group (now Worx Branding & Advertising) in Prospect, Connecticut. In these positions, Renstrom fostered deep-rooted connections across the state, particularly the greater-Hartford region which is a major geographic focus for Mason’s new business development.

After sitting on its board for seven years, Renstrom completed a decade long involvement with Special Olympics Connecticut by furthering the organization’s progression as vice president of corporate relations and special events. Through this experience, as well as management roles at major telecommunications corporations Verizon Wireless and Cingular Wireless (now AT&T mobile), Renstrom established a distinguished network of corporate contacts.

As Mason’s Vice President of Business Development, Renstrom will capitalize on notable connections to procure prominent business and corporate clients, and facilitate steady revenue growth.

“Chris represents an important part of our strategy moving forward as we are poised to place more emphasis in Hartford and Fairfield County areas,” said Charlie Mason, chief executive officer, Mason, Inc. “We are very excited to have someone of Chris’s caliber join us and take our message more aggressively into these markets.”

Renstrom is a lifelong resident of the Greater Hartford community, and currently resides in West Hartford with his two daughters. He graduated from Eastern Connecticut State University where he later served as a foundation board member for nine years. Additionally, he has been a member of the board for the Connecticut Boxing Hall of Fame since 2009.

For more information about Mason, Inc. please visit mason23.com.

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branding,mason,public relations

Aficionados Favor Their Own Flavor of Brand Loyalty

20 Dec , 2016 | Mason

Customer loyalty comes in a variety of flavors.

For instance, there’s legacy loyalty: the brands you grew up with, the ones your family has trusted, are brands you’re likely to remain connected to as an adult and pass on as a household name for the next generation.

There’s habitual loyalty, like always stopping in at the same coffee place before work simply because it’s on your way and has a drive-through window. If a new business opened up with slightly better prices, better coffee, or a shorter wait at the window, you could be tempted away from your mainstay.

And at the far end of the spectrum, there are the brands that court a strong following of niche customers who are not only loyal, but consistently and personally engaged, even advocating for their favorite products out of their own enthusiastic interest.

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advertising,mason

Our View: Top 14 Memorable Ads of 2014

30 Dec , 2014 | Mason

Hotels.com Captain Obvious

By the very nature of the business, advertisers have to be forward-thinking and planning ahead at all times. But that doesn’t mean we can’t appreciate all that’s already been said and done.

As we take a moment to look back on what made this last year memorable, we asked around the Mason office to find out which ads stood out from the pack among our staffers. Below we present our favorite ads of 2014, in no particular order, demonstrating the power of humor and unexpected creative.

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mason

Mason Celebrates 60 Years of Innovation in Brand Marketing and Communications

13 Dec , 2011 | Derek Beere

So just how do you celebrate the big 60th anniversary for a company? I suppose we could get a nice cake, put 60 candles on it, have a party with all of our colleagues, and maybe invite some clients to take part in the fun. But meetings, travel and all the other important stuff would get in the way. We could celebrate by donating to a charity, but we already do that for the holidays, plus lots of Mason employees volunteer their time with various organizations and causes throughout the year.

Aha! Here’s the idea!

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mason

Mason Public Relations News

14 Apr , 2010 | Derek Beere

One Vision, One Brand: Mason, Inc. Unifies Company;
Positions against Stand Alone Specialty Shops

New Haven, Conn.-based Brand Development Firm Appoints Onofrio and Hayes Co-Presidents

New Haven, Conn. (April 13, 2010) – In a move to lead an evolving industry and set the standard, New Haven, Connecticut-based Mason, Inc. has brought together all of its brand strategy and implementation services under a single brand. As a part of this change, Mason Onofrio Public Relations will discontinue as a stand-alone brand and be integrated into Mason, Inc.

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mason

Mason News

14 Apr , 2010 | Charlie Mason

One Vision, One Brand: Mason, Inc. Unifies Company;
Positions against Stand Alone Specialty Shops

New Haven, Conn.-based Brand Development Firm Appoints Onofrio and Hayes Co-Presidents

New Haven, Conn. (April 13, 2010) – In a move to lead an evolving industry and set the standard, New Haven, Connecticut-based Mason, Inc. has brought together all of its brand strategy and implementation services under a single brand. As a part of this change, Mason Onofrio Public Relations will discontinue as a stand-alone brand and be integrated into Mason, Inc.

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mason

The Last Two Weeks at Mason 2010

20 Mar , 2010 | Fran Onofrio

Acquisition communications for a global manufacturer, creating a social media policy and launching Facebook and Twitter pages for a specialty hospital, finishing up a brand platform and messaging for an insurance carrier, planning new advertising campaigns for several other clients, creating a crisis management plan for a nonprofit agency as well as arranging a New York City media tour for a fast-growing international logistics company… I could go on — but what a couple of weeks!

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mason

Press Release: New Haven-Based Social Media Team Takes Integration to the Next Level

10 Nov , 2009 | Beth Meccariello

New Haven-Based Social Media Team Takes Integration to the Next Level

Connecticut agency embraces the direct channels of social media

NEW HAVEN, Conn., (Nov. 4, 2009) – The public relations industry is changing the way businesses connect with people. More than ever, it is imperative for business leaders to recognize that conversations about their brands, products and services are occurring with or without their participation. In the digital age, social media is an essential part of a complete, integrated brand marketing strategy.

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