Social media and PR go hand-in-hand these days. At Mason, Inc. we believe in an integrated brand approach when it comes to advertising, public relations and social media. Some companies may not see their golden PR opportunities when they are presented through social media, while others will.
Although we know that a brand is much more than a logo or tag line, for the purpose of this post, we’ll use Marketingpower.com‘s definition which states that a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Distinct is the key word here. In order to distinguish one good or service from another, there needs to be some clear-cut difference. More…
Congratulations to this year’s Mercury Award winners!
The hardworking crew of Mason, Inc., took home five Mercury Awards during the statewide public relations ceremony recently held at the Pond House Grille in Glastonbury, CT. The Mercury Awards recognize outstanding work in the public relations, communications and marketing professions throughout Connecticut and are sponsored by the Connecticut Valley, Southern Connecticut and Westchester/Fairfield Public Relations Society of America chapters. Michael Buckley was the emcee for the event.
What is inspiration? Dictionary.com reveals that it is “to fill with an animating, quickening or exalting influence or to impel.” This word is one that many reflect on and search for, whether it is a fatigued swimmer looking for motivation to finish one more lap or a student seeking a spark of creativity for an essay. Inspiration touches most everyone in some shape or form and the recent Nike, Inc. advertisement featuring a young boy running down a wide open road at dusk does just that. It inspires.
The song is everywhere and it’s infectious! Carly Rae Jepsen’s smash hit “Call Me Maybe” has spread like wildfire and inspired spoof Youtube videos and even some creative business cards. None were as adorable and as effective as the image created by Anthony Rubio, pet adoption advocate.
According to The New York Times, Facebook may be launching a smartphone in the near future. If rumors are true, this will be CEO, Mark Zuckerberg’s third attempt at integrating his social media platform with phone hardware. After failed past attempts, it is reported that the company has hired former Apple software experts and hardware engineers to help develop the new smartphone. It appears as if Zuckerberg has finally come to the realization that he needs the expertise of those who have previously worked with successful products such as the iPhone and iPad, to get his hardware right this time around.