branding & industry perspectives

public relations

Thomas Cook UK: Missed Public Relations Opportunity

21 Dec , 2012 | Mayya Medved

Social media and PR go hand-in-hand these days. At Mason, Inc. we believe in an integrated brand approach when it comes to advertising, public relations and social media. Some companies may not see their golden PR opportunities when they are presented through social media, while others will.

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branding

UConn, The Morgan School and the Importance of Branding

12 Nov , 2012 | Mason Intern

Although we know that a brand is much more than a logo or tag line, for the purpose of this post, we’ll use  Marketingpower.com‘s definition which states that a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”  Distinct is the key word here.  In order to distinguish one good or service from another, there needs to be some clear-cut difference. More…

social media

Controversial calls and Social Media

18 Oct , 2012 | Mason Intern

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Out with the replacements, in with the officials.

The NFL Referee Lockout has finally ended and coaches, players and fans alike are all in good spirits. The replacement referees, who worked the first three weeks of games, had people questioning a very controversial call during a Monday Night Football game between The Green Bay Packers and the Seattle Seahawks.

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industry

Mason at the Mercury Awards

8 Oct , 2012 | Mayya Medved

Congratulations to this year’s Mercury Award winners!

The hardworking crew of Mason, Inc., took home five Mercury Awards during the statewide public relations ceremony recently held at the Pond House Grille in Glastonbury, CT. The Mercury Awards recognize outstanding work in the public relations, communications and marketing professions throughout Connecticut and are sponsored by the Connecticut Valley, Southern Connecticut and Westchester/Fairfield Public Relations Society of America chapters.  Michael Buckley was the emcee for the event.

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social media

Myspace Making a Social Media Comeback

4 Oct , 2012 | Mayya Medved

myspace_comeback

Those who thought Myspace was a thing of the past could be wrong! Myspace is reemerging and new owners, Chris and Tim Vanderhook, plan to make it popular once again. Myspace now has a new design and focus, seeking to gain popularity with emerging artists hoping to be discovered. And with names like Justin Timberlake, one of the principal financial backers, Myspace has a chance of becoming popular again.

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advertising

Inspiration for All in New Nike Ad

15 Aug , 2012 | Mason Intern

What is inspiration? Dictionary.com reveals that it is “to fill with an animating, quickening or exalting influence or to impel.” This word is one that many reflect on and search for, whether it is a fatigued swimmer looking for motivation to finish one more lap or a student seeking a spark of creativity for an essay.nathannike 8022012x large Inspiration touches most everyone in some shape or form and the recent Nike, Inc. advertisement featuring a young boy running down a wide open road at dusk does just that. It inspires.

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social media

Integrating Business with Social Networking: Microsoft buys Yammer

5 Jul , 2012 | Mason Intern

On Monday, June 25, Microsoft announced that it acquired Yammer, Inc. for $1.2 billion in cash. Yammer, a leading provider of enterprise social networks, will join the Microsoft Office Division headed by President Kurt DelBene, while still reporting to Yammer CEO, David Sacks. This acquisition will help Microsoft advance into the social networking world, a place where it was previously lacking a presence.

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advertising

Advertising: So Here’s My Number, Adopt Me Maybe?

26 Jun , 2012 | Mayya Medved

The song is everywhere and it’s infectious! Carly Rae Jepsen’s smash hit “Call Me Maybe” has spread like wildfire and inspired spoof Youtube videos and even some creative business cards. None were as adorable and as effective as the image created by Anthony Rubio, pet adoption advocate.

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social media

Social Media Better Connects Mayor to his City

5 Jun , 2012 | Mayya Medved

When Naheed Nenshi started his 2010 campaign to become the mayor of Calgary, he was the underdog, with early polls showing he had 8 percent of the votes. Yet, he believed in the power of social media and used it to fuel his grassroots campaign. Social media gave him a leg up and he earned 40 percent of the vote come election time; he was nearly 28,000 votes ahead of his second place opponent. The polls showed that he was highly favored by the younger voters, thanks to his social media strategies.Nenshi Twitter

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industry

Third Time’s a Charm? Facebook’s Potential Smartphone Launch

30 May , 2012 | Mason Intern

According to The New York Times, Facebook may be launching a smartphone in the near future. If rumors are true, this will be CEO, Mark Zuckerberg’s third attempt at integrating his social media platform with phone hardware. After failed past attempts, it is reported that the company has hired former Apple software experts and hardware engineers to help develop the new smartphone. It appears as if Zuckerberg has finally come to the realization that he needs the expertise of those who have previously worked with successful products such as the iPhone and iPad, to get his hardware right this time around.

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