You know what a QR Code is, right? They are those funky square bar codes that are for useon smart phones. QR stands for Quick Response, and the idea is to make it really easy for smart phone users to get to a URL without having to actually type in the URL. Scan the code with your phone and it takes you right to the company’s URL without typing.
That’s the idea, and marketers love it. We all want to make it easier for prospects and customers to engage with our brands. So the question is, why are so few customers taking advantage of them, even with the proliferation of smart phones?
Ask your friends, “Quick, what is the difference between the national debt and the deficit?” For the most part you will get blank stares. Most people are unclear as to the distinction between the two and generally use them interchangeably. (By way of clarification, the debt is the total accumulated amount of money we owe. The deficit is the amount that we are adding to that total each year.)
So just how do you celebrate the big 60th anniversary for a company? I suppose we could get a nice cake, put 60 candles on it, have a party with all of our colleagues, and maybe invite some clients to take part in the fun. But meetings, travel and all the other important stuff would get in the way. We could celebrate by donating to a charity, but we already do that for the holidays, plus lots of Mason employees volunteer their time with various organizations and causes throughout the year.
Aha! Here’s the idea!
It’s nearly 2012. CL&P is a public company. The October snow storm was unprecedented. Therefore, when faced with an issue: tell your story using all available means; don’t operate like a mom & pop company; and, present the facts to the public with supporting evidence.
Like many people in PR, my guilty pleasure is to scan through my Twitter feed at random times throughout the day to check on the latest headlines, blog posts, and yes… even meaningless banter. Yesterday during my daily scan, I came across this blog post that absolutely blew my mind and at the same time, gave me some good laughs. It was based around 20 funny (yet blunt) opinions on the agency-client relationship, and while some may be over the top, point #3 really got me thinking. (Let’s be honest… humor gets us through most days, so none of these points should be taken to heart!)
Celebrities have it made, don’t they? Not only do they get all the fame and glamor, but they’re also courted by some of the biggest brands on the planet who offer them large sums of money to endorse their products.
Wear Nike shoes and you’ll hit as well as Tiger Woods.
Drink Pepsi and you’ll dance just like Michael Jackson.