branding & industry perspectives

social media

The Only Two Reasons You Need a Social Media Policy

20 Oct , 2010 | Derek Beere

There are really only two reasons why you need a social media policy, no matter what anyone tells you. It may sound crazy, but after reading this you just might agree. Plus, I am going to save you from reading another cliche top ten list. Before we get to the list, I’d like to share a perfect example with you to support why there are only two reasons for a social media policy.

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social media

Tweeting It Real With The Media

10 Oct , 2010 | Derek Beere

For anyone who still doesn’t believe that social media is changing the way we get news, it’s time to wake up and smell the coffee. It seems that everyone is using social media. Celebrities, major brands, mom & pop businesses, municipalities, even my 9 year old cousin are using social media to connect. Today, one of the biggest advocates of social media is the media. Most reporters and media outlets are using social media to connect to their audiences and deliver the story first in the competitive, fast-paced world of news.

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social media

Social Media, What’s Your “Klout” Score?

20 Sep , 2010 | Derek Beere

To anyone who still thinks social media is a passing phase or trend-du-jour, think again. Who would have thought we’d all be running around with mobile phones giving us the ability to control the TV set, make a restaurant reservation or get our news instantaneously, among a zillion other availabile apps.

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social media

Social Media: The Understated Aspect of the Healthcare Regimen

10 Sep , 2010 | Beth Meccariello

Is “Social Media” all the rage in the communications arena? Yes and no. Many organizations recognize its value, and it is rapidly becoming a necessity within many industries. However, the healthcare industry is still playing tug-o-war with social media (the reason why I referenced “tug-o-war” is because it’s fun, but it can also be dangerous, and this is exactly how doctors, nurses, practitioners and healthcare executives often view social media). 

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public relations

Public Relations: “In Case of Emergency: What Not to Do”

20 Aug , 2010 | Fran Onofrio

This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.

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social media

Alcohol + Social Media = A Bit Blurry

10 Aug , 2010 | Derek Beere

Have you ever visited the websites of alcohol-related companies such as Budweiser or Absolut vodka? If you have, chances are you’ve had to confirm your birth date. I’ve always found this to be sort of amusing because if I were, say 18 years old, I could easily tell a fib and get past the so-called screening process that the FTC requires.

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branding

Branding: Out with the old, in with the new

20 Jul , 2010 | Derek Beere

Brands have a funny way of taking on a life of their own, don’t they? Or maybe I should rephrase that to reflect that the public has an interesting way of interpreting what a brand is or stands for.

Look at Sony’s Walkman brand. Everyone called their portable music player a “walkman” at some point, right? Then there’s the copy machine. There are those of us who are still guilty of saying things like “I’ll make a Xerox of it.” Really? You’ll take a piece of paper and instead of photocopying it, you’ll miraculously turn it into an expensive piece of machinery made by the Xerox corporation? Interesting.

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public relations

Is LeBron James a Public Relations Genius?

10 Jul , 2010 | Derek Beere

There are times I question what makes news these days. As I passed our wall-mounted TV in the lobby this morning with my cup of coffee, I paused to see CNN reporting “breaking news” that Shakira was about to reveal the outfit she will wear during the closing ceremony of the World Cup. Really? Is this news? I suppose it is if you’re in the fashion business and your dress is Shakira’s outfit of choice, but come on! I couldn’t help but laugh.

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branding

Branding: Authority vs. Resource

20 Jun , 2010 | Fran Onofrio

With all of the talk today about brand, authenticity and trust, Mason is replacing the word authority with resource when helping its clients develop sustaining brand platforms and messages. Recently, we have completed brand development programs for Hospital for Special Care and Acadia Insurance.

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industry

PRSA Honors Mason, Inc. for Excellence in Client Communications Programs

10 Jun , 2010 | Derek Beere

Bethany, Conn. (June 14, 2010) – The stars were shining bright last night as Mason, Inc. received a total of six awards at the Public Relations Society of America’s (PRSA) 2010 Mercury Award ceremony held at Anthony’s Ocean View Restaurant in New Haven, June 10. The firm earned two silver and four gold awards for its work with the Hospital for Special Care, Connex Credit Union, The United Illuminating Company and Mason, Inc.

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