Christian “Chris” Renstrom has joined the integrated marketing communications firm as vice president of business development. Renstrom, a respected advertising professional with more than two decades of marketing management experience, will leverage the agency’s unique 360° marketing platform and comprehensive service capabilities to further establish the firm as an industry leader.
Prior to joining Mason, Renstrom served as advertising director for the Hartford Business Journal and founded Hartford Magazine, for which he was also vice president and general manager. Furthermore, he excelled in a similar agency environment as vice president of business development at Worx Group (now Worx Branding & Advertising) in Prospect, Connecticut. In these positions, Renstrom fostered deep-rooted connections across the state, particularly the greater-Hartford region which is a major geographic focus for Mason’s new business development.
After sitting on its board for seven years, Renstrom completed a decade long involvement with Special Olympics Connecticut by furthering the organization’s progression as vice president of corporate relations and special events. Through this experience, as well as management roles at major telecommunications corporations Verizon Wireless and Cingular Wireless (now AT&T mobile), Renstrom established a distinguished network of corporate contacts.
As Mason’s Vice President of Business Development, Renstrom will capitalize on notable connections to procure prominent business and corporate clients, and facilitate steady revenue growth.
“Chris represents an important part of our strategy moving forward as we are poised to place more emphasis in Hartford and Fairfield County areas,” said Charlie Mason, chief executive officer, Mason, Inc. “We are very excited to have someone of Chris’s caliber join us and take our message more aggressively into these markets.”
Renstrom is a lifelong resident of the Greater Hartford community, and currently resides in West Hartford with his two daughters. He graduated from Eastern Connecticut State University where he later served as a foundation board member for nine years. Additionally, he has been a member of the board for the Connecticut Boxing Hall of Fame since 2009.
For more information about Mason, Inc. please visit mason23.com.
Joshua Giardino joined the team at Mason in November 2016 as Director of Digital Strategies & Analytics. He brings more than a decade of digital marketing experience across several technical and creative disciplines, with specific expertise in inbound marketing. We invited him to describe in his own words his approach to strategy and data.
Microsites can be a creative playground for brands with a specific campaign, message, or call-to-action to showcase. Rather than be limited by the presentation and structure of an existing website, a microsite allows the brand to design a new experience that’s especially well-suited to the desired outcome, whether that’s awareness, advocacy, sharing, purchasing, or some combination of results.
The media is a conduit between your brand and your audience, and quality earned media coverage can help brands emerge as leaders in their fields. Sometimes information travels along that conduit smoothly, and sometimes, not so much. Before that happens, it could be time to bring in an expert in media training and brush up those media relations skills.
Customer loyalty comes in a variety of flavors.
For instance, there’s legacy loyalty: the brands you grew up with, the ones your family has trusted, are brands you’re likely to remain connected to as an adult and pass on as a household name for the next generation.
There’s habitual loyalty, like always stopping in at the same coffee place before work simply because it’s on your way and has a drive-through window. If a new business opened up with slightly better prices, better coffee, or a shorter wait at the window, you could be tempted away from your mainstay.
And at the far end of the spectrum, there are the brands that court a strong following of niche customers who are not only loyal, but consistently and personally engaged, even advocating for their favorite products out of their own enthusiastic interest.
With their growing spending power and their technology-enabled lifestyles, Millennials are comfortably near top of the priority list for retail, entertainment, healthcare, food, and all manner of consumer goods & services marketers. For the very same reasons they’ve captured the attention of B2C marketers, Millennials should be a priority for B2B marketers too.
Millennials aren’t just consumers, they are buyers. As of 2014, nearly half of all B2B buyers were born between 1980 and 1993, according to a study by Google and Millward Brown. That segment is steadily growing. Most Millennials who are now in the workforce have hardly known a world without instant Internet access, touch-screen devices like smartphones and tablets, email, and social media. ‘Digital’ is virtually their first language.
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