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Public Relations Society of America Honors Mason, Inc. for Excellence in Client Communications Programs

June 14 - The stars were shining bright last night as Mason, Inc. received a total of six awards at the Public Relations Society of America's (PRSA) 2010 Mercury Award ceremony... Read More

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This is Mason, Inc.

Located just outside New Haven, CT, we are a brand development and integrated marketing communications firm with award-winning expertise in digital and traditional programs. Mason is on the forefront of today's most-innovative technology, but grounded in a sense of brand and business strategy.

From developing authentic brand platforms to message development through implementation at every point of contact, Mason will help you connect your brand with your customers.

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Insights Through
Sound Bytes

"In Case of Emergency: What Not to Do"

This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.

It's a good review of what not and what to do when your organization has a major issue. The only thing astonishing is that CEOs continue to make the same mistakes when confronting a crisis, and the most important point to practice is not having a crisis plan in place before you need it.

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